March 5th, 2023 Latin of the Day - "ad captandum vulgus"
"ad captandum vulgus," sometimes just "ad captandum"
"for the purpose of winning over the common people," "for the sake of capturing the goodwill of the masses" - sometimes shortened to just ad captandum "for the sake of capturing" (where "the attention and goodwill of the mob" is understood). The implication is usually that something done ad captandum (vulgus) is being done cynically - not for any real good reason, except how it looks, how it "plays" with the masses.
a.d. III Nonas Martias anno A.U.C. MMDCCLXXVI
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