"Therefore, explain why a wise person shouldn't get drunk - not with words, but by the facts of its ugliness and offensiveness. It's most easy to prove that so-called pleasures, when they go beyond proper measure, are but punishments."
~ Seneca, Moral Letters, 83.27
The best appeal is not to reason or to virtue, but to self-interest . . . and what is in one's self-interest is usually in accord with reason and virtue . . .
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